A growing industry caters to college cheats
Colleges Using Athletics to Boost Profile – Athletic Business
For many students, the college experience includes game days watching athletes wearing the school colors take the field or court.
But in today’s environment of rising costs, soaring student debt and declining enrollment, college and university leaders are sometimes finding they have to explain the need for what has become an “arms race” among athletic departments.
The argument might be made that much of the money that is required to keep college athletic teams going comes from ticket sales and outside sources such as alumni contributions. The other side of that coin is that some of the cost is borne by students, even those with no interest in sports.
In the case of private institutions, it is up to school officials to decide whether the expense is worthwhile. The public has an obvious and greater role in the determination of the role and funding of sports in state institutions.
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